The program offers flexible, 100% online learning designed by Northwestern faculty, providing mentorship and culminating in a capstone project where students create a strategy for a new expansion team.
The Northwestern Pre-College Online Program - Business of Sports offers high school students an opportunity to delve into the intricate world of professional sports. Students will explore the behind-the-scenes operations of sports teams, covering aspects from player evaluation and scouting to front office decision-making. The curriculum emphasizes how data analytics and technology are revolutionizing talent development and game strategies. Participants will also learn about revenue generation, sponsorship deals, and market expansion within sports organizations. The program culminates in a Final Capstone Project where students design the front office structure for an expansion team, developing a strategic plan for its success, covering areas like player development, market share acquisition, and competitive positioning. Students will sharpen analytical skills, understand industry trends, and explore diverse career opportunities in sports business, sports science, and analytics.
Students engage with engaging video lessons at their own pace, supplemented by multimedia, simulations, and curated assignments, with mentors providing guidance and feedback.
This course is ideal for business-minded high school students aged 13 and up who are curious about the operations of professional sports teams and interested in careers within the sports industry.
Online
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